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The data is sourced from partner websites who opt-in to specific offers.Zoom Direct allows geographic, psychographic and industry standard demographic targeting.Those included on the list are primarily professional with a heavy female skew.Australian Consumer Masterfile – This is one of the largest consumer databases available in Australia.

It provides details of consumer behaviour and purchasing intentions through quarterly online surveys.Within these segments you can then further categorise into targeted lists such as high income earners or people with home mortgages as an example.Here are a few of our major Consumer lists; Acxiom – Info Base Consumer offers a comprehensive data source for new customer acquisition, data enhancement, analysis, scoring and profiling purposes.Behaviour Base is built from self-reported lifestyle data.Acxiom captures information via in-product questionnaires, warranty cards and satisfaction surveys.

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