Updating web content on the iseries
Content strategists are well-positioned not only to govern content so that it follows webmaster guidelines from the search engines, but also to plan and create content that builds brands instead of just using keywords.” It is more important than ever to follow Google’s quality guidelines for success in the search results, and to avoid any known SEO tricks.Google even provides a checklist of SEO tactics to avoid.Bottom line: Good content strategy requires team effort from all peer-disciplines.As mentioned, the main objective of an effective content strategy is to meet users’ expectations and fulfil business goals.
But content alone cannot bring a digital project to life.
The peer-disciplines that should crucially be consulted during the content strategy phase are: As with most things in life, this egalitarian approach can lead to the “too many cooks” problem.
Rachel Lovinger from Razorfish described how their digital agency addresses this problem: “For digital projects, we first assemble a ‘CRUX team.’ We assign one, or more, senior person from Creative and one, or more, senior person from UX.
Rick Yagodich of Think Info has reshuffled the sequence of the Five W’s (and H) to provide a checklist that online content strategists can use to ensure their content strategy is watertight: Bottom line: The Five W’s (and H) provide a checklist to ensure your content strategy covers all bases.
Voice and tone are extremely powerful “front line” tools in the content strategist’s toolkit.