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But it’s clear that Match is deeply involved: one portion of Ship’s website mistakenly calls the app by another Match Group app name, Hinge, so they’re using language from other apps and presumably relying on tested dating app technology.What differentiates this Match launch from any other is that Betches already has a built-in, dedicated audience.The company has more than 6 million Instagram followers, and it says 3 million unique visitors come to the site monthly.Match is likely leveraging that built-in group to see if they can serve as a pool of daters from the onset.So if the single person only wants to see matches four miles away from them, the app will show their friends people four miles from wherever they’re located.If a friend sees someone they think would be a good match, they can swipe right on them, bringing their profile into the group chat."It’s a platform that enables us to introduce our friends to great people, and have some fun along the way.” From the get-go Plum aims to be different by nipping all the "bad" behavior from men on dating apps in by bud by rewarding men who date women for good behavior on the app.Women get to rate men from one to five on three non-physical qualities, which Birch says will weed out those who aren't respectful.

But while those numbers speak volumes to the fact that dating apps are being used and used quite a bit, after a while, it can become exhausting."Dating is already a lot of unknown; you’re literally meeting entirely new people with the intent of forming entirely new relationships, whether short-term or long-term," Jenna Birch, CEO of Plum dating app and author of tells Bustle.

Betches’ co-founders tell me that Match supplies the tech expertise for Ship while they provide the branding, marketing, and bigger idea.

They wouldn’t say whether they were being paid in Match stock or some other revenue-sharing model.

They’re all put together in a group chat within the app where they can discuss profiles, share GIFs, and talk more generally.

Friends will see profiles based on their single’s friend’s preferences.

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