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These days, however, the New York Times Vows section—famous for its meet-cute stories of the blissfully betrothed—is full of couples who trumpet the love they found through Ok Cupid or Tinder.

Today an estimated one-third of marrying couples in the U. met online, and as many as 15 percent of American adults have used dating sites or apps.

(Even Martha Stewart, who in 2013 declared in her Match profile that she was looking for a “lover of animals, grandchildren, and the outdoors.” Martha, have you considered Raya, the private celebrity dating app?

) Locking eyes across a crowded room might make for a lovely song lyric, but when it comes to romantic potential, nothing rivals technology, according to Helen Fisher, Ph D, a biological anthropologist, senior research fellow at the Kinsey Institute, and chief scientific adviser to Match.

Once upon a time, internet dating was a vaguely embarrassing pursuit.

) Hoffman says the algorithm, like a boyfriend, can’t read my mind; I need to message and “like” guys I find appealing if I want to start seeing similar people in my results.I want you to be on the site at least three hours a week.” Uh-oh. Kindly, Hoffman refrains from mocking my unassisted self-description: “I’m a loving person who likes trying new restaurants and a sweet treat before bed.” (I never realized how dirty that sounds.) She asks about my hobbies, how my coworkers would fill in the “most likely to” blank. And if they occasionally get a positive response, they may figure it can't hurt to try again.She then revises my profile, noting that I love cooking vegetables I grow in my garden, that Dave Chappelle has my kind of humor, that “meeting new people excites me: I could spend half an hour talking to the cashiers at Trader Joe’s.” Three-quarters of the profile should be about me, and the other quarter about what I want in a mate, says Hoffman, who tells me to be specific here, too: The goal isn’t to attract everyone, it’s to find The One. "In psychology research, we call this a 'variable reinforcement schedule,'" Lehmiller says.Married daters are more common than we’d like to think, says dating coach Laurel House, host of the podcast The Man Whisperer.Her tip: “A little pre-date due diligence is smart.

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