Those behind sites like Seeking Arrangement, What's Your Price, Sugar Daddie and Rich Meet Beautiful insist it is safe - but how much truth is there in that?
When it comes to dating, traditional ways are no longer the only choice; instead, many singles turn to rich men dating sites, not to find a millionaire to get married, but to seek a sugar daddy or a sugar baby to enjoy a mutually beneficial relationship.
IF YOU' RE a woman looking to make some extra cash, or a rich man after an easy relationship, being a sugar baby/daddy might sound like the perfect arrangement.
But how does the set-up actually work, and is it safe? A sugar daddy is a generous older man who spends lavishly on his mistress, girlfriend or boyfriend.
But the girls insist they're not the same as a prostitute or escort, and there is some truth in this.
The key difference is that a sugar daddy relationship is a regular arrangement.